What is SEO

What is SEO and Why is it Important?

SEO, or search engine optimization, is the work done to ensure that a website ranks higher in search engines. SEO involves making the website suitable for the criteria of search engines in terms of technical, content and popularity.

The main purpose of SEO is to ensure that the website appears in front of users searching for targeted keywords. Thus, the website can generate more visitors, potential customers and revenue.

The importance of SEO has increased even more with the increase in internet usage and competition today. Because search engines are the resources that internet users refer to the most. Google, for example, receives billions of search queries every day and most of these queries are for commercial purposes. Therefore, it is vital for websites to rank high on Google.

Here are the benefits of ranking high on Google:

More visibility: Websites that rank high on Google are seen and clicked on by more users. This increases brand awareness and traffic to the website.
More credibility: Websites that rank high on Google are perceived by users as more trustworthy and authoritative. This increases the website’s reputation and customer loyalty.
More conversions: Websites that rank high on Google reach more potential customers and fulfill their needs. This increases the website’s sales and revenues.

How to do SEO?

Many factors need to be taken into consideration to do SEO. But in general, SEO has three main pillars: technical SEO, content SEO and popularity SEO.

• Technical SEO: Technical SEO is the work done for the website to be easily crawled, understood and indexed by search engines. Technical SEO includes elements such as site speed, site structure, sitemap, URL structure, mobile compatibility, SSL certificate, meta tags, robots.txt file.
• Content SEO: Content SEO is the work done to provide valuable and relevant content to the visitors of the website. Content SEO includes elements such as keyword research, title and description optimization, content quality and timeliness, image optimization, internal linking.
• Popularity SEO: Popularity SEO is the work done to make the website seen as reliable and authoritative by search engines. Popularity SEO includes elements such as external linking (backlink), social media posts, online reputation management.