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What is E-Commerce Marketplace Integration and Why is it Important?
E-commerce marketplace integration is a process that enables an e-commerce site to connect with different marketplaces and offer its products for sale on these platforms. With e-commerce marketplace integration, e-commerce site owners can manage their products, orders, stocks and prices in all marketplaces through a single panel. In addition, by providing data flow between the e-commerce site and marketplaces, advantages such as automatic invoicing of orders, cargo tracking and facilitating accounting transactions can be obtained.
E-commerce marketplace integration is an important opportunity for e-commerce site owners. Because with e-commerce marketplace integration;
- By increasing sales channels, a wider audience can be reached.
- Brand awareness and customer loyalty can be achieved by increasing competitiveness.
- Business processes can be optimized, saving time and cost.
- By keeping data more accurate and up-to-date, decision-making processes can be improved.
In order to make e-commerce marketplace integration, a compatible connection must be established between the infrastructure used by the e-commerce site and the API (application programming interface) offered by the marketplaces. There are various software solutions to provide this connection. Some of these solutions are as follows:
- Entegra: Entegra is a software that allows e-commerce sites to manage all e-commerce operations from a single panel with over 100 integrated platforms. With Entegra, e-commerce sites can integrate with popular marketplaces such as Trendyol, Hepsiburada, Gittigidiyor, Çiçeksepeti, N11; connect with infrastructure and accounting systems such as Uyumsoft, Ticimax, Ideasoft, Opencart, WooCommerce; cooperate with cargo companies such as Yurtiçi Kargo.
- Kolayetic: Kolayetic is a software that provides XML integration with marketplaces such as Trendyol, Hepsiburada, Gittigidiyor, Çiçeksepeti, N11. With Kolayetic, e-commerce sites can manage products and orders, issue bulk e-invoices, integrate the shipping barcode into the invoice, and calculate automatic pricing and campaigns with KolayTools.
- Soluto: Soluto is a software company that offers customized solutions for e-commerce sites. With Soluto, e-commerce sites can integrate with marketplaces such as Trendyol, Hepsiburada, Gittigidiyor; connect with accounting systems such as Logo ERP; inventory management and reporting.
E-commerce site owners who want to make e-commerce marketplace integration can facilitate this process by choosing a software solution that suits their needs and budget. However, it is important to remember that it is not only important to integrate, but also to analyze the data correctly after integration and take the necessary actions to increase the performance of the business.
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